If you found this page, you probably are already either planning to attend or at least are familiar with the CDC’s National Conference on Health Communication, Marketing and Media that takes place every August in Atlanta. What if there were another virtual conference going on concurrently, overlaid on top of the HCMM conference, that you could participate in as well - whether you’re there in person or not?
Actually, there is! It turns out that the Hogwarts Conference on Muggle Magic (HCMM) is also taking place at the Atlanta Hyatt Regency at the same time as the CDC’s conference. And you’re invited! All you need is a Twitter account, and you can be there — and help build it — in a collaborative storytelling experience.
Inspired by Jay Bushman's SouthxStarWars project, envisioning what might be happening at a SxSW conference taking place “a long time ago in a galaxy far, far away,” this is an experiment for fun and learning. This version takes another story that nearly all of us are familiar with and puts it in a conference setting.
At the real HCMM conference, you’ll be hearing a lot about the importance of storytelling, participation and social media for engaging your audience/stakeholders in adopting healthy behaviors. It’s great to tell people a story, but even better to have them become part of it. This is a chance to explore how participatory storytelling can work in a low stakes, but fun, setting with your friends and colleagues. And perhaps later you can apply it in other contexts. We’ll come together online to share our thoughts about the results after the conference.
If you want to participate:
Over the course of the conference, share tweets from the wizards’ perspective on the health issues affecting those in Harry Potter’s world, talk about the panels you’re attending, be creative in your thinking about what a magical conference might include.
The Ministry of Magic just announced a new campaign designed to reduce the incidence of wand backfire injuries: “Just Say Protego.” #hcmmstory
For more details and ideas, read How to Play.
I hope you’ll join us - get your wand and keyboard ready. This should be fun!